Posts made in January, 2010

1- Get Out of Your Comfort Zone Remember when Facebook was just one of many niche communities popping up and competing for our attention? Sometime in 2010, Facebook will surpass 400 million registered users worldwide, though the notion of “Facebook fatigue” is being circulated (probably wishful thinking by some of their competitors). Yet there are still plenty of social networking sites and communities that cater to more focused targets that we, as marketers, cannot ignore. YOU NEED TO BE OUT THERE (NET)WORKING! 2- Be a Better Listener Sometimes talking less and listening more can provide greater value to an overall marketing strategy. Whether you engage them or not, customers and potential customers are talking about your brand and products in online...