Posts made in February, 2011

Uhhh…Way? With the advent and successive evolution of WordPress and the Open Source revolution that is really only just beginning, NOW is the perfect time for you to catch the wave and upgrade your web presence to include a fully user-end-editable website starting under $500.00. We can help you incorporate your existing logo/identity into a fully configured internet marketing presence, including maintaining the integrity and/or evolving the look and feel of your existing design, focusing your messages, and ensuring that you are always saying the right thing to the right folks ALL OF THE TIME! And, what’s more, we can help you learn how to update your content and imagery as well as completely changing your entire site theme based on the seasons, the...

Affordable and creative Small Business Marketing for all clients – that’s the mission of Hawthorne Media Group. And because deadlines are just as important as budgets, We are proud to be able to deliver all of our services as rapidly as possible. Please call or email for a quote on your next project.

Facebook makes the claim on its advertising page that there are 400 million active users. Therefore, it makes a lot of sense to learn how to use Facebook for marketing your business. In fact, businesses are giving Facebook more priority over their corporate websites and frequently point to a Facebook page instead of a URL! With over 400 million users, though, you can imagine how many hundreds of thousands or millions of Facebook Pages there are. While Facebook recently confused this process by creating Community Pages that occasionally take priority over the official pages, businesses need to be proactive in order to give their business pages maximum visibility. How do you do that? Here are some steps: 1. Use a profile photo that tells your followers who you are...

Most of you may not know the difference between Outbound Marketing and Inbound Marketing. It’s not any more complicated than it sounds. Outbound Marketing consists of what I used to call Conventional Marketing Techniques: trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and tv/radio/print advertising. We have begun to refer to them as “Push” marketing techniques. It casts an extremely wide net, hoping to catch enough fish to justify the massive expenses needed to support it. Inbound Marketing is a concept forwarded by the two creators of the enormously valuable Hubspot.com Brian Halligan and Dharmesh Shah. It is the process of setting yourself and your business up to “get...