1. Choose an easy-to-remember domain name
Even if it is a long one (ahem, hawthornemediagroup.com), try to keep it simple and easy to remember. Using puns, abbreviations or local references (hawthornepdxweb, etc.) will not only confuse your existing and potential new clients, but you will spend SO MUCH VALUABLE TIME spelling your website out, because everyone will ask you to. Which is easier to remember: portlandalternativebusinesscompany.com or portaltbizco.com? People would rather type a few extra letters than try to figure out how clever you are.
2. Advertise in neighborhood newspapers and newsletters
This is a no-brainer. At last check, the Southeast Examiner’s(Portland, OR) ad rates for a business card sized ad was under $90/month. Their circulation is OVER 27,000 READERS!!! What that means is that if your success rate is anywhere above .004%, your ad will pay for itself. Give it a shot. Call Nancy or Ted at 503.254.7550. Tell them Hawthorne Media sent you. If they don’t hang up, maybe they will give you a price break! 😉
3. Seek out local business organizations and visit/join
Some are free, some come at a bit of a premium, but every organization we have ever joined has paid off with clients and friends. People hire people who they KNOW, LIKE and TRUST! Get yourself seen on the scene!
4. Buy locally…and reap the karmic benefits
Odds are, if you purchase from nearby vendors, they will remember you and give you a call when your products or services are what they are seeking. Remember, get it going around and you will keep it coming around.
5. Use the free (or very inexpensive) tools that accompany Social Media
You’ve heard the buzzwords, but you still haven’t made the leap. That’s OK, there is still PLENTY of time. Social Media is the future and there is no better time than the present to fulfill your New Year’s Resolution to build your Facebook Fan Page, update your LinkedIn profile (Google LOVES LinkedIn), and dedicate yourself to Tweeting once a day or at least 2-3 times per week.
6. Standy proudly in your self-confidence
Pretty self-explanatory. If you believe you can do something, you almost always CAN!
Have a great week!