FREQUENTLY ASKED QUESTION #1

Aaron Yeagle at www.transmutationsciences.com asked us:

What should a business expect to pay for quality logo design? Why do some designers charge different rates for different uses?”

FIRST OF ALL, WHAT TO LOOK OUT FOR

There are a couple of online logo design services that offer logos at under $100. When you find one, hit the “Back” button.

You get what you pay for, and logos are no exception.

Of course, it depends on what your needs are. If you can find a pre-designed logo that you like for under $100, good for you. Just make sure that the logo company is willing to make alterations to the logo without charging extra for each round of revisions. Also make sure that the logo company you deal with does not resell logos.

LOGO PRICE RANGES

Pre-Designed Logos

Pre-designed logos are logos that are created beforehand. Typically these readymade logos are listed on the design firm’s web site and sold on a first-come-first-serve basis.

There is nothing wrong with pre-designed logos, provided that they are unique and that each logo is only sold once.

Price Range: $100 to $300

Custom Logos

With custom logos, an important consideration is the number of unique concept designs that the designer is willing to create. The higher the number of concept designs, the higher the price. Usually.

Price Range: $400 to $550

Cartoon Logos and Mascot Logos

Cartoon logos and mascot logos are generally far more time-consuming to create that regular custom logos and therefor they are more expensive. The critical thing here is to find a cartoonist, not a logo designer. Most logo designers offer cartoon logo design, but only a handful of them actually employ a professional cartoonist.

Price Range: $800 to $4,000

Logo Repair and Logo Redesign

If you already have a logo and just need it cleaned up and/or improved, you can potentially save a lot of money.

Price range: $50 to $250

HOPE THAT HELPS, Aaron and whomever else is reading this. As far as who owns the work, that’s a bit stickier. Technically and legally the designer owns the copyright to the material until it is released BY the designer to the client. Some charge, some don’t, there is really no set practice. This is why a good relationship with your designer should ALWAYS be important. For the same reason that you should NEVER PISS OFF THE BARTENDER! Cheers, All!

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